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How to Tailor Your Resume for an Employer
With five candidates for every job, competition is fierce. Your online profile affects your chances to win interviews, but your resume is still the most crucial element of your jobsearch strategy. And tailoring your resume for each specific employer is one way to make sure you stand out. Companies spend a lot of time, effort, and money compiling their public relations profiles for visitors. Look for repeated words and phrases, taglines, and hints about their philosophical approaches. Some employers include videos or testimonials from employees to illustrate their corporate culture.
[See 10 Ways to Use Social Media in Your Job Search.]
What can you learn?
Is the company leadershipfocused? Teamoriented? Do they value diversity? Is community service important? What are their goals? Do they specify problems they solve? What buzzwords appear multiple times on the sites? Studying the company official online presence offers a window for you to determine a) if the job is a good fit and b) how to market yourself for the position.
Mirror some of their language and values in your resume. For example, if the company highlights their commitment to community service, showcase volunteer activities on your resume. Also include keywords they use to describe themselves and their employees. Look for key skills to include in your materials. Review information from employees working for similar organizations for suggestions of the type of work, skills, and accomplishments you should highlight to land interviews. Does your field have a goto conference where big players offer insights and advice? Visit the conference sites, read speaker bios, and review session descriptions. Pick out the field points, problems they trying to solve on their conference topics. Address these issues and detail your relevant accomplishments on your resume. As long as the description appeals to you, you can use it to improve your resume. News Careers, or find us on Facebook or Twitter.]
Identify the buzzwords, key phrases,[url=http://www.sport.fr/economie/airmax.html]air max hommes[/url], and reappearing information. Does everyone mention crossfunctional teams? Include it on your resume. Is there a particular software package your industry mentions in every job description? You need to know it, list it, and be able to illustrate how you used it. Conduct informational meetings with people who work in your target field and ask what skills they use, what problems they face, and the types of qualities their organizations seek. Use the data you gather to enhance your resume. Targeting your resume with information to appeal to your next employer will give you the upper hand in a competitive market.
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